AdTech Welect strengthens publisher team with distinguished media experts

Düsseldorf, June 27, 2024. Welect, the leading provider of choice-driven online advertising, is expanding in the field of publisher management. Effective immediately, Thomas Utech as Senior Publisher Manager and Rafael Bergmann as Publisher and Supply Manager are reinforcing the team of the Düsseldorf-based AdTech company. In these newly created roles, both will manage existing partners, acquire new partnerships, and develop new advertising products that enable publishers to generate revenue streams from their digital content.

• Thomas Utech has over ten years of professional experience in the fields of media and marketing (digital, TV, and print). Prior to his move to Welect, the trained marketing communication specialist worked for companies such as Azerion, Zenith, MediaCom, and Mindshare.
• Rafael Bergmann brings approximately twenty-two years of professional experience in online media planning, digital sales, commercial marketing, and client consulting. Before joining Welect, the long-time sales expert worked for Equativ (formerly Smart), DynAdmic, GroupM Germany, iq digital media marketing, and publishers such as VICE and gofeminin.de.

Both report to Welect founder and CEO Olaf Peters-Kim.

Olaf Peters-Kim says: "With Thomas and Rafael, two distinguished experts in the publisher business are joining Welect. We are very excited to work together to offer highly attractive advertising formats to publishers. Given the challenges in the field of online advertising, such as cookieless or ad blockers, our approach to choice-driven advertising offers attractive alternatives, especially in an advertising world dominated by a few AdTech corporations and changing user behaviors."

Thomas Utech adds: "The concept of choice-driven advertising from Welect convinced me from the very first moment; it offers publishers an optimal way to monetize inventory in a user-friendly manner. I look forward to being part of a young, dynamic team and helping to further expand the expertise in publisher management at Welect."

Rafael Bergmann says: "I am excited about the new challenge at Welect, as part of the publisher management team, to drive both the support and acquisition of new publishers. Welect offers an innovative and technically simple solution with the choice-driven approach to target audiences and monetize inventories."

About Welect

Through choice-driven advertising (CDA), the AdTech company Welect brings self-determination to advertising. Users decide for themselves from a selection of commercials from different advertisers which video they want to watch. Advertisers benefit from the self-determined consumption through strong advertising effectiveness, cookie-free targeting, and a reach even among adblock users. Publishers looking for alternative revenue models also benefit. Welect's clients include Audi, Commerzbank, Barmer, Deutsche Telekom, Peloton, and Apple. On the publisher side, some of the highest-reach media such as Focus, Spiegel, and T-Online are part of the portfolio. Welect was founded in 2016 by Olaf Peters-Kim and Philipp Dommers in Düsseldorf. Since 2022, Peters-Kim has been leading the company as the sole managing director. For more information, visit www.welect.de