The Silent Loss of Control: Signal Loss and Its Economic Consequences
Signal loss is not a technical edge case but a structural business risk – 35 million users in Germany are already unaddressable, and global...
Welect Blog
The Silent Loss of Control: Signal Loss and Its Economic Consequences
35M People. Gone. What That Means for Your Media Plan.
35 million people in Germany – half the online population – are no longer reachable through conventional targeting, while this very group...
When Signals Disappear, the Industry Starts Guessing
AI is being used in the advertising industry as compensation for the loss of real user signals – the result is more black-box automation...
Addressing the 95% who are out of market before they become active buyers
Conventional targeting reaches people based on historical data – and in doing so misses the 95% who are not yet active buyers, but who...
The Oversupply Problem
Programmatic advertising has not created efficiency – it has scaled noise: more inventory leads to lower CPMs, more ad fatigue, and more ad...
DISCOVERY
Online discovery is broken because visibility today is controlled by algorithms, auction systems, and pay-to-play – and whoever doesn't...
Anonymous Was Yesterday – And 35 Million People Know It
Data that is considered anonymous can be used to identify real individuals through cross-referencing – posing risks even to military and...
Welect’s MCP Server: Discover choice-driven advertising directly in your AI workflow
With our Welect MCP Server, you can access everything important about Welect and our products through an integrated knowledge...
Signal Loss
Signal loss is no longer a niche topic: leading publicly traded companies such as Alphabet, The Trade Desk, and Omnicom are declaring it a...
Interest Nomads: Why Historical Data Describes Yesterday's Audience
Markets are not standing armies but moving parades – people continuously enter and exit buying cycles, and their interests cannot be...
Growth Architecture, Not Dashboard Thinking
A senior marketing decision-maker puts it plainly: media knowledge is a hygiene factor – what she expects is growth architecture with a...
Chosen, Not Forced: The Case for Voluntary Advertising
A YouGov study (January 2026) confirms what much of the industry still ignores: online advertising is perceived as irrelevant, intrusive,...
Is Big Tech Losing Sight of its Users?
Large platforms have abandoned their original promise of user-centricity in favour of algorithmically forced attention – with the result...
Filter Bubbles, Polarization, and the Question of Responsible Advertising
The IAB Europe report reveals a significant shift away from the open web toward closed, algorithmically controlled systems – a trend that,...
Advertising that reaches real people
Advertising effectiveness – whether reach, attribution, recency, or frequency capping – only works in conjunction with real people, not...
How do you turn signal loss into a competitive advantage?
WestLotto has proven it – with an approach that works exactly where traditional models reach their limits: voluntary attention with high...
Do We Want to Turn the Open Web into a Walled Garden?
The OWM's seven demands for strengthening the open web are a valuable initiative that we at Welect support. In my view, the first demand...
5 Types of Users That Campaigns Without Choice-Driven Ads Fail to Reach.
In the digital advertising world, brands are increasingly losing access to valuable audiences. Why? Because more and more users are actively...
Why self-determined advertising is the greenest.
Showcasing your message boldly while keeping it eco-friendly? It's possible! Partnering with highfivve, Welect demonstrates how to make a...
If online dating worked like advertising...
Almost everyone knows the feeling: Swiping through a dating app – the choices seem endless, but not always the right fit. Luckily, we’re in...
If restaurants worked like online advertising…
Imagine sitting in a restaurant, ready to enjoy a delicious meal. But instead of handing you a menu, the waiter brings a dish straight to...
Adzine Interview: Data Sources and Targeting Strategies for Cross-Channel Video
In this interview for Adzine, Anton Priebe speaks with Olaf Peters-Kim, Co-Founder of Welect GmbH. Whether data can truly be called "the new...
Welect publishes results of its 6th advertising impact study: Self-selected ads increase trust and purchase intent
Düsseldorf, October 11, 2024 – Welect, the leading AdTech provider for Choice-Driven Advertising (CDA), presents the results of its sixth...
Advertiser Insights: The best data for targeting comes from the people themselves
Nowadays, almost all advertisers are data-driven and use the best data available to them. Nevertheless, there are hardly any advertisers who...
AdTech Welect strengthens publisher team with distinguished media experts
Düsseldorf, June 27, 2024. Welect, the leading provider of choice-driven online advertising, is expanding in the field of publisher...
Rethinking Data: The Parallels between Retail Media and Choice-Driven Advertising
The good performance of retail media campaigns is currently the focus of the online marketing industry. The positive results are not due to...
How to get out of the ad annoyance and ad fatigue trap
In the dynamic world of online advertising, advertisers and publishers are faced with the difficult task of finding a balance between...
The Cookiecalypse Is Only the Beginning
The global advertising industry is facing a gigantic upheaval due to the imminent end of third-party cookies. This development is often...
Reducing CO2 emissions increases advertising impact
Climate researchers are certain that we will exceed an increase of 1.5 degrees Celsius by 2030. Urgent action is now needed in every...
European Data Protection Day: Advertising and the right to privacy in the digital space
For 18 years now, the European Data Protection Day on January 28 has focused on the central role of data protection within the EU. The day is...
Press release: Award for data protection innovation: Welect receives 'ePrivacy Vendor Compliance Seal' for years of commitment to data protection
Düsseldorf, 11. January 2024 – Welect, the leading adtech provider for self-determined online advertising, has been awarded the "ePrivacy...
SKL GOES COOKIELESS
In its current video campaigns, the Süddeutsche Klassenlotterie focuses entirely on the goal of awareness and activation and relies on...
High advertising impact without cookies? With Choice-Driven Ads!
For the fifth year in a row, Welect proves through an advertising effectiveness study with the Choice-Driven-Advertising concept that...
Why does the digital advertising industry generate such high CO2 emissions?
How do online advertisements, such as banner ads or video ads, actually result in CO2 emissions? As humans, we often fail to recognize the...
Choice-Driven-Advertising goes Adtrader 2023
With a bit of hindsight, this was a really great gathering of the adtech industry in Berlin. Welect was an official sponsor of Tech Day for...
Welect @OMR 2023
Wow, what an event! Since 2018, the OMR Festival has been an absolute must for the digital marketing industry, and Welect was right in the...
ABOUT THE CHALLENGE OF NOT ANNOYING PEOPLE WITH ADVERTISING AND STILL REACHING A LARGE AUDIENCE
Thomas Koch posted this valuable article on LinkedIn on 13.01.2023. Because the post gained a lot of attention on LinkedIn and because we...
WITH AN INNOVATION WE ARE EXPANDING OUR PRODUCT RANGE IN THE E-COMMERCE SECTOR AND LAUNCHING THE SHOPPABLE VIDEO AD
Welect has developed a new online marketing solution that offers marketers the opportunity to make products accessible to the target group...
TWO MISTAKES THAT DAMAGE ONLINE CAMPAIGNS
AdTech is sometimes difficult to understand at first glance.Simple explanations help to avoid mistakes in complex topics. This also applies...
SHOUTING LOUDER AND MORE OFTEN IS NOT THE SOLUTION
DMEXCO panel: ‘The Fog: Brands in the digital fog - how does advertising reach acceptance and target groups?’ Advertising is not...
CHOICE-DRIVEN ADVERTISING CONTINUES TO BE EXTREMELY EFFECTIVE AND MORE SUCCESSFUL THAN OTHER FORMS OF ONLINE ADVERTISING
4 studies, 3 institutes and countless successful campaigns have confirmed this for years: Choice-driven advertising continues to be extremely...
OMR22 X WELECT - A FESTIVAL OF SUPERLATIVES
What can we write? OMR 2022, you were amazing! 70,000 visitors - what felt like 1,000 masterclasses and talks - lots of trade fair, lots of...
Let’s talk about Reach!
In the media and marketing world, everything revolves around digital reach - lots of reach. However, people rarely question what exactly is...
WELECT AT THE ONLINE MARKETING ROCKSTARS FESTIVAL 2022
After the Online Marketing Rockstars Festival (OMR) could not take place in the past two years, we are all the more looking forward to this...
THE BIG PRIVACY FIRST WAVE - WILL IT OVERTAKE YOU TOO
Why we believe in choice-driven advertising and user empowerment High waves on coasts are caused by many different factors: the strength and...
SUSTAINABLE EFFICIENCY IN DIGITAL ADVERTISING
How we at Welect create a win-win situation for the climate and campaigns. Sustainability and climate protection are currently among the most...
THE COLLECTIVE ATTENTION DEFICIT - AND WHAT IS ACTUALLY RELEVANT FOR YOU?
It's business as usual in the advertising market. All brands are vying for attention, but how can you stand out from the rest these days -...
CHOICE IS THE NEW TARGETING. WHY WE HAVE RENEWED OUR CLAIM AND OUR POSITIONING.
Welect turned five years old this year. Five years ago, we set out to win over media companies, agencies and advertisers as business...
COOKIE ALTERNATIVES: STUDY PROVES EFFECTIVENESS OF SELF-DETERMINED ADVERTISING CONSUMPTION
Our new representative study in autumn 2021 examines how self-determined advertising consumption works. The result: the adverts are more...
WHY TRUST IS BECOMING ‘THE NEW BLACK’ OF ADTECH
IIn the adtech industry, trust is becoming a precious commodity. The extent of the crisis of trust is clear from the key issues facing the...