DOCTORS WITHOUT BORDERS LAUNCHES DONATION APPEAL CAMPAIGN AT WELECT

As a humanitarian medical organisation, Médecins Sans Frontières is committed to providing high-quality and efficient healthcare in countries where the survival of adults and children is at risk. To this end, an appeal for donations was launched as part of an online campaign that ran on specially selected channels and whose proceeds help the organisation to respond to humanitarian crises at any time.

We are delighted that we were able to make a contribution to this with our user-friendly video placement.

The fundraising campaign was played out from April to May via a high-reach news page on the Welect network, reaching many high-quality contacts and generating donations for the independent organisation. With a high view-through rate and a conversion rate of 4.5%, the effectiveness of organic targeting was once again proven. This made it possible to find exactly the right people at the right moment who were willing to find out about donation opportunities or even make a donation in the process.

We would like to thank the full-service agency tectumedia GmbH from Berlin for the great cooperation and, of course, Doctors Without Borders for their trust in Welect! In addition, Welect already supports several other global and local non-profit organisations such as Oxfam, Pfand gehört daneben and the gutenachtbus in Düsseldorf.

If you have any questions about this or about on-demand advertising, please feel free to contact us at any time.