If online dating worked like advertising...

Most of us know the feeling: You’re swiping through a dating app – the options are endless, but not always a good fit. Luckily, you’re in control and can choose who you match with.

But what if online dating worked like traditional advertising?
Imagine getting the same person suggested to you over and over again – no matter whether they’re a match or not.
Frustrating, right?

That’s exactly the idea behind our short, humorous sketch – to show what it feels like when advertising doesn’t reflect the needs and interests of real people. Because the truth is: we still see way too many irrelevant ads – or even worse, the same ad on repeat, until we start ignoring it completely… or develop a dislike for the brand.

In many ways, advertising is a lot like dating: it’s all about the right match. No one wants to be bombarded with random messages – just like no one wants to be endlessly matched with someone who simply doesn’t fit.
And yet, that’s still the norm in digital advertising.

With Choice-Driven Advertising, we flip the model:
Instead of showing people whatever comes up, we let users choose which ads they want to see.
Less frustration, less ad clutter – and more relevance, real interest, and actual value.

Because in the end, advertising should work just like great online dating: personal, relevant, and led by choice.

👉 Check out the sketch on LinkedIn and tell us:
How often have you swiped through ads that just weren’t your type? 😅🎬

#MatchMadeInAdvertising