If restaurants worked like online advertising…

Imagine sitting in a restaurant, ready to enjoy a delicious meal. But instead of bringing you a menu, the waiter serves you a dish without asking.
"You will eat this – and you will like it!"
Appetite gone? Thought so.

What would feel absurd – and almost unacceptable – at a restaurant is unfortunately the norm in advertising: users are served content they never asked for.
But isn’t real communication always about engaging with the other person? So why should advertising be any different?

Choice-Driven Advertising flips the script:
People decide for themselves which messages are relevant – in real time.
No forced interruptions, no ad clutter – just content that actually matters.

👉 Take a look at the comic and tell us:
How often have you found yourself chewing through ads you never ordered? 😅📺