Adzine Interview: Data Sources and Targeting Strategies for Cross-Channel Video
In this interview for Adzine, Anton Priebe speaks with Olaf Peters-Kim, Co-Founder of Welect GmbH. Whether data can truly be called "the new oil" remains...
Welect Blog
Adzine Interview: Data Sources and Targeting Strategies for Cross-Channel Video
Advertiser Insights: The best data for targeting comes from the people themselves
Nowadays, almost all advertisers are data-driven and use the best data available to them. Nevertheless, there are hardly any advertisers who cannot report on...
AdTech Welect strengthens publisher team with distinguished media experts
Düsseldorf, June 27, 2024. Welect, the leading provider of choice-driven online advertising, is expanding in the field of publisher management. Effective...
Rethinking Data: The Parallels between Retail Media and Choice-Driven Advertising
The good performance of retail media campaigns is currently the focus of the online marketing industry. The positive results are not due to their mere...
How to get out of the ad annoyance and ad fatigue trap
In the dynamic world of online advertising, advertisers and publishers are faced with the difficult task of finding a balance between audience attention and...
The Cookiecalypse Is Only the Beginning
The global advertising industry is facing a gigantic upheaval due to the imminent end of third-party cookies. This development is often dramatized as the...
Reducing CO2 emissions increases advertising impact
Climate researchers are certain that we will exceed an increase of 1.5 degrees Celsius by 2030. Urgent action is now needed in every industry. Green claims...
European Data Protection Day: Advertising and the right to privacy in the digital space
For 18 years now, the European Data Protection Day on January 28 has focused on the central role of data protection within the EU. The day is intended to...
Press release: Award for data protection innovation: Welect receives 'ePrivacy Vendor Compliance Seal' for years of commitment to data protection
Düsseldorf, 11. January 2024 – Welect, the leading adtech provider for self-determined online advertising, has been awarded the "ePrivacy Vendor Compliance...
SKL GOES COOKIELESS
In its current video campaigns, the Süddeutsche Klassenlotterie focuses entirely on the goal of awareness and activation and relies on testimonial Jörg...
High advertising impact without cookies? With Choice-Driven Ads!
For the fifth year in a row, Welect proves through an advertising effectiveness study with the Choice-Driven-Advertising concept that self-determined...
Why does the digital advertising industry generate such high CO2 emissions?
How do online advertisements, such as banner ads or video ads, actually result in CO2 emissions? As humans, we often fail to recognize the environmental...
Choice-Driven-Advertising goes Adtrader 2023
With a bit of hindsight, this was a really great gathering of the adtech industry in Berlin. Welect was an official sponsor of Tech Day for the first time...
Welect @OMR 2023
Wow, what an event! Since 2018, the OMR Festival has been an absolute must for the digital marketing industry, and Welect was right in the middle of it! And...
ABOUT THE CHALLENGE OF NOT ANNOYING PEOPLE WITH ADVERTISING AND STILL REACHING A LARGE AUDIENCE
Thomas Koch posted this valuable article on LinkedIn on 13.01.2023. Because the post gained a lot of attention on LinkedIn and because we agree 100% with his...
WITH AN INNOVATION WE ARE EXPANDING OUR PRODUCT RANGE IN THE E-COMMERCE SECTOR AND LAUNCHING THE SHOPPABLE VIDEO AD
Welect has developed a new online marketing solution that offers marketers the opportunity to make products accessible to the target group via advertising...
TWO MISTAKES THAT DAMAGE ONLINE CAMPAIGNS
AdTech is sometimes difficult to understand at first glance.Simple explanations help to avoid mistakes in complex topics. This also applies to the use of...
SHOUTING LOUDER AND MORE OFTEN IS NOT THE SOLUTION
DMEXCO panel: ‘The Fog: Brands in the digital fog - how does advertising reach acceptance and target groups?’ Advertising is not communication per se, but...
CHOICE-DRIVEN ADVERTISING CONTINUES TO BE EXTREMELY EFFECTIVE AND MORE SUCCESSFUL THAN OTHER FORMS OF ONLINE ADVERTISING
4 studies, 3 institutes and countless successful campaigns have confirmed this for years: Choice-driven advertising continues to be extremely effective and...
OMR22 X WELECT - A FESTIVAL OF SUPERLATIVES
What can we write? OMR 2022, you were amazing! 70,000 visitors - what felt like 1,000 masterclasses and talks - lots of trade fair, lots of partying - a bit...
Let’s talk about Reach!
In the media and marketing world, everything revolves around digital reach - lots of reach. However, people rarely question what exactly is meant by digital...
WELECT AT THE ONLINE MARKETING ROCKSTARS FESTIVAL 2022
After the Online Marketing Rockstars Festival (OMR) could not take place in the past two years, we are all the more looking forward to this year, more...
THE BIG PRIVACY FIRST WAVE - WILL IT OVERTAKE YOU TOO
Why we believe in choice-driven advertising and user empowerment High waves on coasts are caused by many different factors: the strength and duration of the...
SUSTAINABLE EFFICIENCY IN DIGITAL ADVERTISING
How we at Welect create a win-win situation for the climate and campaigns. Sustainability and climate protection are currently among the most important and...
THE COLLECTIVE ATTENTION DEFICIT - AND WHAT IS ACTUALLY RELEVANT FOR YOU?
It's business as usual in the advertising market. All brands are vying for attention, but how can you stand out from the rest these days - especially...
CHOICE IS THE NEW TARGETING. WHY WE HAVE RENEWED OUR CLAIM AND OUR POSITIONING.
Welect turned five years old this year. Five years ago, we set out to win over media companies, agencies and advertisers as business partners. In order to be...
COOKIE ALTERNATIVES: STUDY PROVES EFFECTIVENESS OF SELF-DETERMINED ADVERTISING CONSUMPTION
Our new representative study in autumn 2021 examines how self-determined advertising consumption works. The result: the adverts are more appealing, have a...
WHY TRUST IS BECOMING ‘THE NEW BLACK’ OF ADTECH
IIn the adtech industry, trust is becoming a precious commodity. The extent of the crisis of trust is clear from the key issues facing the industry...
SELF-DETERMINED WORK
There is an increasing desire for a healthy work-life balance. This topic is not only becoming more relevant in social networks, but major newspapers such...
PROGRAMMATIC ADVERTISING IN THE POST-COOKIE ERA
Unser Vortrag auf dem Workshop vom OVK im BVDW Am 28.04.2021 hat der Online-Vermarkterkreis (OVK) im Bundesverband Digitale Wirtschaft (BVW) e. V. zu einem...
SWITCHING OFF 3RD PARTY COOKIES: WHICH CAMP DO YOU BELONG TO? PREPPER OR HAMMOCK?
A few weeks ago, Google once again announced that they would be switching off their 3rd party cookies in the Chrome browser. What's with all the news that's...
BOSCH RELIES ON SELF-DETERMINED, COOKIE-FREE ADVERTISING
Everyone is now aware that cookies as a basis for targeting will soon be a thing of the past. In order to continue to address the right target group in the...
THE NEW BRANDED PLAYER FROM WELECT: MORE IMPACT FOR VIDEO CAMPAIGNS
The fact that Welect stands for attention-grabbing advertising campaigns is well known in the media industry. But now we're going one better: Welect is...
SELF-DETERMINATION - THE NEW TARGET GROUP TARGETING!
The entire advertising industry is in turmoil: third-party cookies are considered a discontinued model. How can GDPR-compliant targeting be operated in the...
WHAT IS ORGANIC (COOKIELESS) TARGETING?
Self-determined advertising consumption or on-demand advertising has a key characteristic: people decide for themselves which advertising content they want...
PREMIUM ADVERTISING REVENUES IN THE DATA PROTECTION ERA
From 30.11.20 to 4.12.2020, the virtual BDZV. CONFERENCE & EXPO 2020 took place. There were eight sessions with lots of expertise, best practice examples...
DIRECT TO CONSUMER (DTC) BRANDS: HOW IS MARKETING CHANGING AS THEY GROW?
Direct to consumer (DTC) brands are springing up all over the place - Emma, Horizn Studios, Kess and Jungglück are just some of the names of German DTC...
DOCTORS WITHOUT BORDERS LAUNCHES DONATION APPEAL CAMPAIGN AT WELECT
As a humanitarian medical organisation, Médecins Sans Frontières is committed to providing high-quality and efficient healthcare in countries where the...
THE MONETISATION OF THE UNDECIDED
How NOZ Medien and mh:n Medien are increasing the target group for paid content. At Newscamp 2019 in Augsburg, Jan Golka, Product Lead Digital Subscriptions...
FACEBOOK CONNECTS PEOPLE AND COMMUNICATES WITH WELECT IN A USER-ORIENTATED WAY.
It's hard to imagine life today without social media. Especially in recent weeks, social networks have brought us together with our families, friends and...
APPLE RELIES ON ON-DEMAND ADVERTISING WITH WELECT
The question of whether brands should, may or must advertise in times of coronavirus is currently unavoidable. The one answer to this question cannot and...
THE USER IS STILL RESPONSIBLE FOR THE MOST PRECISE TARGETING
This interview by Anton Priebe with Welect appeared in ADZINE on 9 April 2020 Digital advertising offers targeting options to reach your target group with...
MOBILE.DE AND DAVID HASSELHOFF CAPTIVATE VIEWERS AT WELECT WITH ‘MOPED RIDER’
With ‘Moped Rider’ and the casting of David ‘The Hoff’ Hasselhoff, Mobile.de has achieved something that not many advertisers can claim: The creation of...
MEDIA WORLD WITHOUT COOKIES? WE CAN HARDLY WAIT! THE NEW ADVERTISING IMPACT RESEARCH REVEALS WHY.
When the online advert starts, the majority of viewers switch off inwardly. Then they say: ‘I didn't even notice the advert ...’ or ‘It was about brand xy....
WELECT FOR S.OLIVER: HOW WE REACH THE FEMALE GEN Z WITH ON DEMAND ADVERTISING
Welect goes fashion! The fashion label s.Oliver is celebrating its 50th anniversary this year and is also relying on the strengths of our self-determined...
WELECT FOR ANHEUSER-BUSCH INBEV: HOW GEO-TARGETING INCREASES RELEVANCE
Cheers then! Together with Anheuser-Busch InBev and Dentsu Aegis Network, we are celebrating the first case of a beer brand at Welect. In July and August of...
Transfer irregular online readers into your engagement funnel
Every second, millions of users search for news or entertaining content online. Some go straight to a certain URL/website. However, the majority reads an...
Gelegenheitsleser in den Leser-Engagement Funnel überführen
Eine Zusammenfasung unserer Vorträge und Guided Tours auf der DCX Digital Content & IFRA World Publishing Expo in Berlin Im Internet halten sich jede...
5 Gründe, warum das Netflix-System für Verlage nicht funktionieren kann
Dienstag, 24. September 2019 erschien bei HORIZONT Online folgender Beitrag (auch unter diesem Link zu finden) Am 18. September 2019 erschien bei HORIZONT...
Der digitale Einzelverkauf von Zeitschriften und Zeitungen
Mein erster Besuch der VDZ Distribution Summit vom 5. bis 6. September in Hamburg. Erwartet habe ich einen Dialog darüber, ob die Funktion der...