If online dating worked like advertising...
Almost everyone knows the feeling: Swiping through a dating app – the choices seem endless, but not always the right fit. Luckily, we’re in...
Almost everyone knows the feeling: Swiping through a dating app – the choices seem endless, but not always the right fit. Luckily, we’re in...
Imagine sitting in a restaurant, ready to enjoy a delicious meal. But instead of handing you a menu, the waiter brings a dish straight to...
In this interview for Adzine, Anton Priebe speaks with Olaf Peters-Kim, Co-Founder of Welect GmbH. Whether data can truly be called "the new...
Düsseldorf, October 11, 2024 – Welect, the leading AdTech provider for Choice-Driven Advertising (CDA), presents the results of its sixth...
Nowadays, almost all advertisers are data-driven and use the best data available to them. Nevertheless, there are hardly any advertisers who...
Düsseldorf, June 27, 2024. Welect, the leading provider of choice-driven online advertising, is expanding in the field of publisher...
The good performance of retail media campaigns is currently the focus of the online marketing industry. The positive results are not due to...
In the dynamic world of online advertising, advertisers and publishers are faced with the difficult task of finding a balance between...
The global advertising industry is facing a gigantic upheaval due to the imminent end of third-party cookies. This development is often...
Climate researchers are certain that we will exceed an increase of 1.5 degrees Celsius by 2030. Urgent action is now needed in every...
For 18 years now, the European Data Protection Day on January 28 has focused on the central role of data protection within the EU. The day is...
Düsseldorf, 11. January 2024 – Welect, the leading adtech provider for self-determined online advertising, has been awarded the "ePrivacy...
In its current video campaigns, the Süddeutsche Klassenlotterie focuses entirely on the goal of awareness and activation and relies on...
For the fifth year in a row, Welect proves through an advertising effectiveness study with the Choice-Driven-Advertising concept that...
How do online advertisements, such as banner ads or video ads, actually result in CO2 emissions? As humans, we often fail to recognize the...
With a bit of hindsight, this was a really great gathering of the adtech industry in Berlin. Welect was an official sponsor of Tech Day for...
Wow, what an event! Since 2018, the OMR Festival has been an absolute must for the digital marketing industry, and Welect was right in the...
Thomas Koch posted this valuable article on LinkedIn on 13.01.2023. Because the post gained a lot of attention on LinkedIn and because we...
Welect has developed a new online marketing solution that offers marketers the opportunity to make products accessible to the target group...
AdTech is sometimes difficult to understand at first glance.Simple explanations help to avoid mistakes in complex topics. This also applies...
DMEXCO panel: ‘The Fog: Brands in the digital fog - how does advertising reach acceptance and target groups?’ Advertising is not...
4 studies, 3 institutes and countless successful campaigns have confirmed this for years: Choice-driven advertising continues to be extremely...
What can we write? OMR 2022, you were amazing! 70,000 visitors - what felt like 1,000 masterclasses and talks - lots of trade fair, lots of...
In the media and marketing world, everything revolves around digital reach - lots of reach. However, people rarely question what exactly is...
After the Online Marketing Rockstars Festival (OMR) could not take place in the past two years, we are all the more looking forward to this...
Why we believe in choice-driven advertising and user empowerment High waves on coasts are caused by many different factors: the strength and...
How we at Welect create a win-win situation for the climate and campaigns. Sustainability and climate protection are currently among the most...
It's business as usual in the advertising market. All brands are vying for attention, but how can you stand out from the rest these days -...
Welect turned five years old this year. Five years ago, we set out to win over media companies, agencies and advertisers as business...
Our new representative study in autumn 2021 examines how self-determined advertising consumption works. The result: the adverts are more...
IIn the adtech industry, trust is becoming a precious commodity. The extent of the crisis of trust is clear from the key issues facing the...
There is an increasing desire for a healthy work-life balance. This topic is not only becoming more relevant in social networks, but major...
Unser Vortrag auf dem Workshop vom OVK im BVDW Am 28.04.2021 hat der Online-Vermarkterkreis (OVK) im Bundesverband Digitale Wirtschaft (BVW)...
A few weeks ago, Google once again announced that they would be switching off their 3rd party cookies in the Chrome browser. What's with all...
Everyone is now aware that cookies as a basis for targeting will soon be a thing of the past. In order to continue to address the right...
The fact that Welect stands for attention-grabbing advertising campaigns is well known in the media industry. But now we're going one better:...
The entire advertising industry is in turmoil: third-party cookies are considered a discontinued model. How can GDPR-compliant targeting be...
Self-determined advertising consumption or on-demand advertising has a key characteristic: people decide for themselves which advertising...
From 30.11.20 to 4.12.2020, the virtual BDZV. CONFERENCE & EXPO 2020 took place. There were eight sessions with lots of expertise, best...
Direct to consumer (DTC) brands are springing up all over the place - Emma, Horizn Studios, Kess and Jungglück are just some of the names of...
As a humanitarian medical organisation, Médecins Sans Frontières is committed to providing high-quality and efficient healthcare in countries...
How NOZ Medien and mh:n Medien are increasing the target group for paid content. At Newscamp 2019 in Augsburg, Jan Golka, Product Lead...
It's hard to imagine life today without social media. Especially in recent weeks, social networks have brought us together with our families,...
The question of whether brands should, may or must advertise in times of coronavirus is currently unavoidable. The one answer to this...
This interview by Anton Priebe with Welect appeared in ADZINE on 9 April 2020 Digital advertising offers targeting options to reach your...
With ‘Moped Rider’ and the casting of David ‘The Hoff’ Hasselhoff, Mobile.de has achieved something that not many advertisers can claim: The...
When the online advert starts, the majority of viewers switch off inwardly. Then they say: ‘I didn't even notice the advert ...’ or ‘It was...
Welect goes fashion! The fashion label s.Oliver is celebrating its 50th anniversary this year and is also relying on the strengths of our...
Cheers then! Together with Anheuser-Busch InBev and Dentsu Aegis Network, we are celebrating the first case of a beer brand at Welect. In...
Every second, millions of users search for news or entertaining content online. Some go straight to a certain URL/website. However, the...